
Gabriela Pulido
Creative Business
Strategist and Entrepreneur
There is no scaling challenge
to big to solve, creatively
Gabriela is an experienced strategic marketing executive with more than 30 years of building emblematic brands. From strategic consultant to creative entrepreneurship, she is assertive and creative developing strategies fueling the business intent, advising companies on transformation processes, portfolio management, branding, and digital transformation. Built strategies promoting business objectives for more than 100 brands such as Amerant, Shelton Academy, Endeavor, Insigneo, Lifeinvest, Kawa Capital, Empresas Polar, Mercantil, Cafam, Avianca, Nestlé, Miami Symphony Orchestra, Fundacion Eugenio Mendoza, among others.

She has served as a founding partner, CEO, director, advisor, and mentor in different companies as well as non-profit organizations. Graduated in industrial engineering from Columbia University in New York ‘92 and MBA IESA ’97. Recently she pivoted her company towards solving creative scalability challenges and created Scalto.
At Scalto, a Creative Consultancy, we are ready to help organizations navigate through the challenges of becoming truly scalable, from a client perspective. When exploring scaling options, we believe in creatively thinking three steps ahead and generating smart solutions, with a comprehensive perspective, to set the company to scale.
- Scaling Mindset: compounding levers in strategy building
(Jobs to be done, Purpose Why, How, What, Growth Options, Business Planning)
-Story Centric: Client design solutions and strong narratives solving for real needs and pain points, leveraging the value of the brand (Branding, Narrative, Naming, Design, Digital Solutions, Thought Leadership, Communication Platforms, Activation)
-Exponential Experience: Deliver value at every interaction, systematizing and embracing new technologies and transforming the relationships with customers to drive business transformation
[Organizational Scaling Readiness, Tech Stack blueprint Digital Strategy, Customer Journey, Lead Generation]
​
From strategy to execution, we help clients transform their organization and position it for scaling in the long run.
Gabriela, Venezuelan born, mother of four, is a passionate believer in the power of the right mindset, a strong purpose to generate value while doing good.
Visit her company's website: www.scalto.com